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Salesforce vs. Hubspot

October 05, 2021

Salesforce vs. Hubspot: The Ultimate Comparison

As businesses try to keep up with ever-growing competition, they need an operating system that can help them manage their customer relationship. Two top contenders in the market are Salesforce and Hubspot. Salesforce is known for its enterprise-grade features and scalability, while Hubspot is recognized for its affordability and ease of use. In this blog post, we will compare both operating systems based on various aspects to help you make an informed decision when choosing the right one for your business.

Pricing

One of the most important factors businesses consider when choosing an operating system is the price. Salesforce offers four pricing plans: Essentials (starting at $25 per user per month), Professional (starting at $75 per user per month), Enterprise (Starting at $150 per user per month), and Unlimited (Starting at $300 per user per month). On the other hand, Hubspot offers four different plans: Free, Starter (starting at $50 per month), Professional (starting at $800 per month), and Enterprise (starting at $3,200 per month).

While Hubspot's free plan may seem attractive, it comes with limited features and can be quite restrictive for growing businesses. Moreover, Hubspot's pricing plans are based on the number of contacts, which can make it expensive for businesses with many contacts. Salesforce's pricing is more straightforward, and although it may seem expensive, the feature set can justify the cost.

The winner: Salesforce

Features

Both Salesforce and Hubspot offer comprehensive features to manage customer relationships. Salesforce is known for its advanced features, including AI-powered analytics, mobile app development, and customization options, making it a favorite for bigger companies. Hubspot, on the other hand, boasts an easy-to-use interface and tools that are relatively simpler to learn.

However, Salesforce's features come at a price, while Hubspot's features are relatively affordable. While the two operating systems offer different functionality, it all comes down to what your business needs.

The winner: Tie (Dependent on business needs)

Integrations

The ability to integrate with other tools is crucial when choosing an operating system. Salesforce offers over 5,000 integrations, including popular tools like Gmail, Mailchimp, and Shopify. On the other hand, Hubspot offers over 500 integrations, including Outlook, WordPress, and Slack.

Both operating systems have a vast number of integrations, but Salesforce has more options due to its popularity in the enterprise market.

The winner: Salesforce

User Support

The level of user support offered by an operating system determines how quickly businesses can get help in case of a technical issue. Salesforce offers 24/7 phone and web support, while Hubspot offers phone and email support from 9 AM to 5 PM EST, Monday to Friday.

While both operating systems offer support, Salesforce's 24/7 support is advantageous, especially for businesses operating in different time zones.

The winner: Salesforce

Data Security

Data security is a critical aspect that cannot be ignored when choosing an operating system. Salesforce has a robust security model, which incorporates encryption both at rest and in transit, as well as multilayered security protocols. Hubspot also has data security measures, including two-factor authentication and GDPR compliance.

Both Salesforce and Hubspot take data security seriously, and it's difficult to declare either winner.

The winner: Tie

Final Verdict

When it comes to choosing between Salesforce and Hubspot, businesses must consider a variety of factors. Salesforce, despite being more expensive, provides more advanced features and integrations, making it a viable option for bigger companies that require a comprehensive CRM. Hubspot can be an attractive option for small to medium-sized businesses looking for an affordable and straightforward operating system.

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